Mind your own business.

We help organizations see themselves more clearly. Through our behavioral assessment and coaching, you’ll hire smarter, create stronger teams, and grow your business as a direct result.

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Trusted by global enterprises and small businesses alIke
what we do

Way more than a team-building workshop.

We help leaders and teams understand themselves—and each other—better. That means less friction, better hires, stronger culture, and more growth.

How we do it

We figure out what makes 
people tick. So you know how 
to make them click.

behavioral benchmarking

Get the right hire the first time.

Behavioral Benchmarking gives you a clear, data-backed view of every candidate before you decide whether to hire them (or not). It shows you who’s naturally aligned with the role and your culture, so you can make confident decisions from the get-go.

Coaching

People are your biggest investment. Make them count.

Coaching and the E3 Behavioral Assessment pinpoints behaviors that people need to be effective, and helps unlock them. Self-awareness is the secret sauce. When your leaders and teams learn to see themselves clearly, it opens up a next-level ability to collaborate, appreciate and elevate your business.

Individual
Group
Team
Blindspotting

A framework for
leveled-up leadership.

In partnership with clinical psychologist and executive coach Martin Dubin, Blindspotting is a science-backed, targeted performance model that reveals the blindspots that can hold you back as a leader.

The book, assessment, and coaching program help you uncover your blindspots and do something about them.

Published by the Harvard Business Review Press

A few choice words.

Hear what notable leaders across industries have to say about Behavioral Essentials.

"I’ve taken just about every leadership assessment and training program over 30 years, and Behavioral Essentials is the best by far. For hiring, developing people, culture, conflict, and personal growth, they’ve been essential to our success. We’ve grown from $50 million to $500 million, and I honestly don’t know how we would have done it without them. Their tools and coaches are the glue that holds this rocket ship together."
Eric Loyall
Chief FINANCIAL Officer, SSA Group
“My BE coach, Melissa Blue, has truly revolutionized my life! She has completely reshaped how I tackle big emotions, stress, insecurities, uncertainty, and challenges. As a leader, I now step into every situation with unwavering confidence, crystal-clear communication, and a more flexible, team-focused approach to solutions.”
Leanna Millan
Assistant Director of Catering, Yale University
“I’ve used the E3 to better understand myself and my colleagues at work and found that it’s helped us have deeper, more honest conversations. I’ve also learned how to see how my behaviors impact others more clearly and to understand differences with gratitude.”
Anonymous
L&D Specialist, Private University
“The E3 Assessment was one of the most valuable things for our industry—everyone should take it, period. It only takes minutes and gives you real insights for growth, not judgment. It’s great for self-awareness and even better for team building. We learned how our differences actually balance each other, like a yin-yang, and that’s powerful for any workplace.”
Sarah Chianese
Executive Chef, Mangia and Enjoy
"The coaching that Chu Shin provides is both insightful and constructive.  Over the years, through his work and process, he's provided me with an amazing resource both in my professional and personal life, helping me build beneficial practices for life through Behavioral Essentials methodology."
Erin Dogan Harrison
VP of Marketing and Communications, Oakland Zoo